LED & Displays · 7 min read
Planning an LED Video Wall for a Retail or Real Estate Showroom
Pixel pitch, brightness, structure and content — the decisions that make or break a showroom LED wall.
AV City Editorial Team
Start with viewing distance
How close will customers stand? That determines pixel pitch, which drives most of the cost.
Brightness and daylight
Window-facing walls need far higher brightness than internal feature walls. Over-bright internal walls are uncomfortable, so brightness scheduling matters.
Structure and services
LED cabinets are heavy and generate heat. Wall structure, power, data and service access must be planned with your builder early.
Content is the product
Budget for content designed at the wall's native resolution and aspect ratio. Stretched 16:9 video looks cheap on a premium wall.